Sabasaba Branding Checklist

The Dar es Salaam International Trade Fair — Sabasaba — is Tanzania's premier business event. With hundreds of exhibitors competing for attention, your branding must be flawless to make a lasting impression. This comprehensive Sabasaba branding checklist covers every element you need to consider, from pre-event planning through on-site execution.

Use this checklist to ensure nothing is overlooked and your brand presents a polished, professional image at East Africa's largest trade fair.

Start planning your Sabasaba branding at least 8-12 weeks before the event opens.

- Define clear brand messaging for the exhibition - Align exhibition messaging with your overall marketing strategy - Create key talking points for staff - Prepare responses to frequently asked questions

- Gather all brand assets (logos, fonts, colors, brand guidelines) - Update branding with any recent changes or new campaigns - Prepare multiple logo formats (high-res PNG, EPS, CMYK for print, RGB for digital) - Ensure all brand elements are consistent across every material

- Finalize stand layout and dimensions - Design backdrop graphics and main signage - Create directional signage for the stand - Design literature racks and brochure holders - Plan digital screens and content displays - Prepare 3D renderings for stakeholder approval (Packard Limited can assist with this)

- Business cards (minimum 500, preferably bilingual English/Swahili) - Company brochures and capability statements - Product catalogs and price lists - Case studies and testimonials - Promotional flyers and special offer cards - Thank you cards or follow-up templates

- Select promotional items (see our guide on best promotional products for trade shows) - Design and order branded merchandise - Plan distribution strategy and staff training - Prepare premium items for VIP prospects - Ensure all items arrive at least two weeks before the event

- Update website with Sabasaba announcement and stand location - Create email signature banners promoting your participation - Design social media graphics for pre-event promotion - Prepare digital presentations or videos for stand display - Set up lead capture system (tablet, form, or CRM)

- Send email invitations to existing clients and prospects - Create and schedule social media posts announcing your participation - Run targeted digital ads to drive traffic to your stand - Reach out to media contacts for potential coverage - Coordinate with the event organizers on any joint promotions

Final preparations and logistics.

- Confirm delivery and installation schedule with your branding partner - Arrange transport for all materials to the venue - Verify stand location and dimensions at the venue - Check electricity and lighting requirements - Confirm internet and WiFi connectivity for digital displays

- Brief all stand staff on brand messaging and objectives - Assign roles and responsibilities for each day - Train staff on lead capture process and tools - Review dress code and professional appearance standards - Prepare staff rotation schedule

- Extra printed materials and business cards - Spare branded merchandise - Basic toolkit (scissors, tape, zip ties, cable ties) - Cleaning supplies (cloth, wipes, spray) - First aid kit - Backup digital files (presentations, videos, graphics)

Once the exhibition begins, use this daily checklist to ensure your brand presentation remains consistent throughout the event.

- Inspect stand for cleanliness and organization - Turn on all lighting and check functionality - Power up digital displays and confirm content is playing - Arrange brochures and materials neatly - Set up promotional products for display - Test lead capture devices - Check staff appearance and branded attire

- Maintain professional stand appearance at all times - Staff should be standing and approachable, not sitting or on phones - Keep literature racks stocked throughout the day - Remove any clutter or personal items from view - Monitor and clean stand surfaces regularly - Engage visitors proactively but respectfully

- Secure all valuable items and materials - Power down electronics or leave in standby as appropriate - Tidy the stand and cover any sensitive branding elements if required - Debrief with staff on what worked and what can be improved - Organize leads collected during the day

Your Sabasaba branding efforts continue after the exhibition closes.

- Send personalized follow-up emails to all leads - Connect with new contacts on LinkedIn - Process any orders or commitments made at the event - Share post-event photos and content on social media - Thank visitors who engaged with your stand

- Review lead quality and quantity against objectives - Calculate cost per lead and overall ROI - Gather feedback from staff on stand performance - Analyze which branding elements received the most attention - Document lessons learned for next year

- Post-event blog article or case study - Add testimonials from new clients met at Sabasaba - Update marketing materials with new relationships or projects - Begin planning for next year's exhibition

At Packard Limited, we have helped some of Tanzania's leading brands create impactful presences at Sabasaba and other major exhibitions. Our comprehensive exhibition branding services include:

- Exhibition stand design and construction - Large format printing and banners - Promotional products sourcing and branding - Digital content creation for displays - On-site installation and support - Post-event follow-up materials

Contact Packard Limited today to ensure your brand makes a powerful impact at the next Sabasaba exhibition. Let our team handle the details while you focus on building relationships and growing your business.